There will be a new and major competitor to their Amazon Prime service. Walmart is entering the playing field in direct competition for Amazon’s Prime customers, with their new Walmart+ service. This subscription service will cost only $98 a year (vs $119 for Amazon Prime) and will include same-day delivery of groceries, discounts on fuel, and other perks.
Set to launch later in July, Walmart+ is expected to include:
- Unlimited same-day delivery of groceries and other goods from Walmart Supercenters
- Reserved delivery slots and open-slot notifications
- Limited access to Walmart’s new Express two-hour delivery offering
- Discounts on fuel at Walmart gas stations
- Early access to some product deals
- Scan & Go service that would allow shoppers to check out in Walmart stores without waiting in line
- A Walmart+-branded credit card will also be introduced at some point
- Walmart also has plans to add video entertainment components to the program, though the details of this remain unclear
Walmart hopes their new program will be valuable enough that customers will pay $98 for it, while offering different enough perks from Amazon Prime so that there aren’t side-by-side comparisons. Shoppers will soon be able to decide for themselves.